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The Importance of Business Agility

Ellen Quirke
2 min readMay 11, 2020

While it has always been known that no one can predict the future, COVID-19 has shown us that even with that knowledge not a lot of companies are truly prepared. Today’s landscape means that competition is fierce and not every business will survive.

Businesses that can weather the storm, no matter how long it continues, will come out on top. But what will give your business the ability to enter uncertain times and come out the other side?

I believe it is Business Agility.

Business Agility is the ability of a business to easily adapt to change. While this seems simple to achieve, the reality for most businesses is far from it.

See most businesses love stability. Stability can give your business the ability to plan for a certain future and accurately predict the projection of the company. So in times when things are certain, businesses with a controlled structure and fixed costs tend to come out on top. And the financial markets have shown that stability can continue for decades. Thus giving the false sense of security of what will make a business successful in the long term.

But if the first quarter of 2020 has taught us anything, it is the world is far from certain and stable. So…

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Ellen Quirke

Living a sustainable life and writing about my experience. Based in Auckland, New Zealand. Get my free sustainability eGuide https://bit.ly/38wy3tF